B2B vs. B2C Marketing and How to Tackle BothCreating a marketing strategy can be difficult, especially if you’ve never done it before. There are a lot of moving pieces and things…Jan 16, 2021Jan 16, 2021
Is Patreon a Good Choice for You?In 2020, millions of people found themselves at home with little to no hope of making money. Some are still trying to figure out how to…Jan 12, 2021Jan 12, 2021
5 Intentionally Inspirational Podcasts You Might Have MissedIntentionally Inspirational founder Jason Wright is all about making marketing easier for small business owners. He tries to help them…Jan 8, 2021Jan 8, 2021
8 Business Resolutions for 2021As we turn the page to 2021 (thank goodness), it’s time to start looking toward what we, as business owners, can do to move forward and be…Dec 20, 2020Dec 20, 2020
Making a Mobile Friendly Website & Content2020 wasn’t just the year of work from home, it was also the year that businesses went virtual. Hundreds of thousands of brick-and-mortar…Dec 20, 2020Dec 20, 2020
Keeping Your Business on Track Through the HolidaysThere’s something magical about the time between Thanksgiving and New Year’s Day. There’s a festive spirit that seems to take over even…Dec 13, 2020Dec 13, 2020
Holiday Marketing in 2020: A Whole New BallgameWe’re in the home stretch of 2020 and it’s been a crazy year so far. With coronavirus cases rising nationwide, families hurting…Dec 13, 2020Dec 13, 2020
The Power of Scarcity/Urgency in SalesFor the last few blog posts, I’ve been tackling the question, “What’s the best sales tool in your toolbox?”. It all stemmed from a social…Nov 21, 2020Nov 21, 2020
The Power of Logical SalesIn a recent blog post, I posed a question that pitted emotional sales against logical sales and sales based on scarcity and urgency. These…Nov 18, 2020Nov 18, 2020
The Power of Emotional SalesRecently, I wrote a post that looked at three different sales tactics: emotional, logical, and scarcity/urgency. The post examines the…Nov 15, 2020Nov 15, 2020
Selling Tools: Emotion vs. Logic vs. Scarcity/UrgencyIntentionally Inspirational founder Jason Wright posed an interesting question on Facebook the other day. He asked, “What is your favorite…Nov 7, 2020Nov 7, 2020
Remote Team BuildingWhether COVID-19 is keeping you and your employees apart, or the simple fact that your entire business model relies on remote employees…Nov 7, 2020Nov 7, 2020
Take a Load Off: Tips for Hiring the Right FreelancerWhen you start your own business, you inevitably reach a point in your business’s growth where you simply can’t do it all. There’s too…Oct 30, 2020Oct 30, 2020
Automate Everything and Outsource the RestWhen it comes to running a small business, it seems like there are never enough hours in the day. Instead of shrinking your to-do list…Oct 16, 2020Oct 16, 2020
Selling New Products and Services Before You Actually Make ThemIt sounds a little backward, the concept that you could sell a product before it even exists, but the reality is, it could be the best way…Oct 10, 2020Oct 10, 2020
Knowing When to Niche DownIn the world of marketing and life, it’s often thought that bigger is better. The belief is that the bigger the marketing campaign, the…Sep 26, 2020Sep 26, 2020
Tips for Dealing with that Overflowing Email InboxWhether you take a day off from the daily grind or you simply go to bed at night, when you come back, your email inbox is inevitably…Sep 25, 2020Sep 25, 2020
How to Use Facebook Groups to Help Your BusinessFacebook Groups have been around for years, but it was only recently that using a Facebook Group to grow a business became a mainstream…Sep 19, 2020Sep 19, 2020
Marketing Podcasts to Listen to in 2020When it comes to running a business, reading is essential. It’s what helps you learn and grow not just as a business owner, but as a…Sep 19, 2020Sep 19, 2020
How to Stay Professional While Working From HomeMany businesses continue to have their employees work from home and more and more small business owners are doing the same. Now that the…Aug 30, 2020Aug 30, 2020
