Jan 16, 2021B2B vs. B2C Marketing and How to Tackle BothCreating a marketing strategy can be difficult, especially if you’ve never done it before. There are a lot of moving pieces and things that need to happen and it can be difficult to decide where to start. While each person and company is different, one of the very first things…B2B4 min readB2B4 min read
Jan 12, 2021Is Patreon a Good Choice for You?In 2020, millions of people found themselves at home with little to no hope of making money. Some are still trying to figure out how to create steady streams of revenue in this world of stay at home and social distancing. That’s why sites like Patreon have exploded in popularity…Patreon6 min readPatreon6 min read
Jan 8, 20215 Intentionally Inspirational Podcasts You Might Have MissedIntentionally Inspirational founder Jason Wright is all about making marketing easier for small business owners. He tries to help them take the right steps in creating productive marketing campaigns. He’s also smart enough to know that he doesn’t know everything. When Jason doesn’t know something, he finds experts to help…Podcast3 min readPodcast3 min read
Dec 20, 20208 Business Resolutions for 2021As we turn the page to 2021 (thank goodness), it’s time to start looking toward what we, as business owners, can do to move forward and be successful. So, if you’re looking at some New Year’s Resolutions for your business, here’s a great place to start Be Prepared Financially There were a lot…Resolutions5 min readResolutions5 min read
Dec 20, 2020Making a Mobile Friendly Website & Content2020 wasn’t just the year of work from home, it was also the year that businesses went virtual. Hundreds of thousands of brick-and-mortar business owners realized that they had to adapt to an incredible change in the market or risk losing their businesses entirely. They went virtual, creating virtual stores…Mobile Friendly5 min readMobile Friendly5 min read
Dec 13, 2020Keeping Your Business on Track Through the HolidaysThere’s something magical about the time between Thanksgiving and New Year’s Day. There’s a festive spirit that seems to take over even the Grinchiest of us and that spirit is contagious. It leads to giddy school children that can’t seem to sit still in class and excitable employees that seem…Holidays5 min readHolidays5 min read
Dec 13, 2020Holiday Marketing in 2020: A Whole New BallgameWe’re in the home stretch of 2020 and it’s been a crazy year so far. With coronavirus cases rising nationwide, families hurting financially and the nation divided politically, it’s a lot to take in. As a marketer, it would be a mistake to think that this does not and will…Holiday Marketing3 min readHoliday Marketing3 min read
Nov 21, 2020The Power of Scarcity/Urgency in SalesFor the last few blog posts, I’ve been tackling the question, “What’s the best sales tool in your toolbox?”. It all stemmed from a social media post by Intentionally Inspirational founder Jason Wright who asked people to choose between emotion, logic, or scarcity/urgency as a sales tool. In a previous…Sales Tactics4 min readSales Tactics4 min read
Nov 18, 2020The Power of Logical SalesIn a recent blog post, I posed a question that pitted emotional sales against logical sales and sales based on scarcity and urgency. These are three key sales tactics that marketing people use to spur customers into making a purchase. What’s more, they are key in not just creating a…Sales Tactics4 min readSales Tactics4 min read
Nov 15, 2020The Power of Emotional SalesRecently, I wrote a post that looked at three different sales tactics: emotional, logical, and scarcity/urgency. The post examines the three different sales tactics and how they could apply in a sales situation. In this post, I want to focus down on emotional sales, what they do, and how they…Sales5 min readSales5 min read
