Marketing Podcasts to Listen to in 2020
When it comes to running a business, reading is essential. It’s what helps you learn and grow not just as a business owner, but as a person. But, if you’re like a lot of business owners, there aren’t enough hours in the day to pick up a book and read. Which is why podcasts are so helpful.
I’ve pulled together a list of some of the top marketing podcasts to listen to in 2020. Many of the podcasts are hosted by leaders in the marketing industry who are trying to help business owners get better at marketing.
Jason’s Picks
Before I jump into the podcasts I found, I asked Intentionally Inspirational founder Jason Wright to tell me what he’s listening to currently because it helps him shape how he looks at the marketing industry. Here are his top five.
1. Marketing Secrets
Marketing Secrets is from Russell Brunson. If his name sounds familiar, that’s because he’s the co-founder of ClickFunnels, the largest creation software currently on the market. Brunson uses his Marketing Secrets podcast to talk about what he’s learned and what he sees trending in the industry today.
2. The Science of Social Media
The Science of Social Media is brought to you by the folks at Buffer. The show explores the “best practices and insights from top social media marketing experts.” Among the episodes, Brand Secrets for Standing Out in a Crowded World and A Crash Course in Custom Audiences for Your Social Media Ads.
3. Smart Passive Income
The Smart Passive Income podcast is run by Pat Flynn, a podcasting pro who has hosted his own podcasts for more than a decade. The show contains “interviews, strategy, and advice for building your online business the smart way.”
4. Building a StoryBrand
According to the tagline on Apple, “If you’re frustrated because you struggle to get the word out about your product or service, the Building a StoryBrand podcast will help. Fans of the podcast are ecstatic about the fun and entertaining way Donald Miller brings you practical advice about clarifying your message so customers will listen.”
5. The Marketing Matrix
The Marketing Matrix podcast is hosted by marketer Lisanne Murphy. The social media agency owner “…uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses.”
Jason listens to a lot more than this, but those were his top five.
Short Podcasts, Plenty of Information
Short, sweet and to the point. These podcasts are something you can fit in while you’re getting ready for work, or just need a minute to yourself.
Marketing School
Marketing School features Neil Patel and Eric Siu. Each episode is short, clocking in at about 5 minutes apiece. They are released almost daily, which means you still have plenty of opportunities to learn. Podcast episodes include How to Fix Low Engagement on Your YouTube Videos and How to Get More Podcast Listeners.
Marketing Over Coffee
Marketing Over Coffee is run by John Wall and Christopher Penn. The duo tackle “both classic and new marketing” usually in less than 20 minutes.
Other Awesome Podcasts
I haven’t even scratched the surface. Here are some more great podcasts to take a look at.
Everyone Hates Marketers
On Everyone Hates Marketers, host Louis Grenier sits down with no-nonsense marketers to learn how to do marketing “the right way”. He works to find a better and more honest way to do marketing.
Social Media Examiner Podcast
The Social Media Examiner isn’t just about boosting your marketing skills, it’s also about bringing you the latest information in the ever-changing marketing landscape. Recent podcasts include a look at TikTok, analyzing your marketing through a Google Analytics strategy, and using Facebook Live to quickly create content.
Growth Marketing Toolbox
According to the website, “Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.”
Perpetual Traffic Podcast
This podcast is made for you by the folks at Digital Marketer. The Perpetual Traffic Podcast is hosted by Amanda Powell and Ralph Burns and looks at everything from social media to SEO to gaining traffic locally.
Social Pros Podcast
The Social Pros Podcast is run by Jay Baer of Convince & Convert and Adam Brown of SalesForce. The pair work hard to bring you “…inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.”
The Business Method
The Business Method is a long-running podcast by Chris Reynolds, who aims to “help entrepreneurs and high-performers take their brain power, performance and productivity to the next level.” Reynolds has almost reached the 500-episode mark, which means he has plenty of advice to dish out.
Copyblogger FM
Copyblogger FM is a podcast hosted by Darrell Vesterfelt and Tim Stoddart. Each podcast features a cast of rotating experts that “analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.”
The Empowered Marketer
The Empowered Marketer is a podcast for marketers, by marketers. According to its description on Apple podcasts, “If you’re looking for actionable strategies to up your ecommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.”
There are plenty of other podcast options out there, but the ones above have solidified themselves as industry leaders.
Written by Erika Towne
